Charlotte Avenue’s OneCity lands “eco-savvy” Starwood hotel
The OneCity development on Charlotte Avenue has landed a 169-room hotel from Starwood Hotels & Resorts Worldwide Inc.
The addition of the hotel is another jolt of momentum for the $400 million OneCity project, which is one of the largest mixed-use developments driving the revitalization of Charlotte Avenue, a major corridor into downtown and a likely place for the city to expand its mass transit (if that ever comes about).
This rendering shows the 169-room Element Nashville West End, a forthcoming hotel in the OneCity development at 3001 Charlotte Ave.
This rendering shows the 169-room Element Nashville West End, a forthcoming hotel in the… more
The forthcoming Element hotel, which Starwood (NYSE: HOT) markets as ” eco-savvy,” aligns with OneCity’s “mindful healthy living” branding. Its initial office tenants are health- and tech-focused, and food options include Avo, an eclectic restaurant centered on raw food and plant-based dishes, such as pizza with “sprouted crust topped with hemp mozzarella and seasonal local vegetables.”
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Wednesday’s hotel announcement underscores the fact that this year is a big one for construction within OneCity, which is spearheaded by Dallas-based developer Cambridge Holdings Inc. (the company is currently vying for what would be its second Nashville project). The hotel will be owned by an affiliate of Cambridge Holdings.
The hotel, named Element Nashville West End, is set to open in 2018. The hotel will include ground-floor retail space, including a restaurant, and will be located toward the front entrance of the development at 3001 Charlotte Ave.
The hotel deepens Starwood’s presence in Nashville — with 1,100 rooms in the pipeline (by my count, that’s the largest of any hotel company active in Nashville right now). That influx is coming at a time when Nashville remains the hottest growth market in the hotel business, seizing an ever-greater role fueling Nashville’s real estate boom. Demand from record crowds of tourists, surging business travel and convention bookings is far outstripping supply.
As far as Starwood goes, a $120 million, 27-story Westin is under construction in SoBro. It’s just a few blocks from the site where a separate developer plans a $100 million, 300-room hotel that’s part of The Luxury Collection, another Starwood brand. Also, Starwood plans to debut its new Tribute Portfolio brand in a building at the corner of Church Street and Fourth Avenue North. And finally, as we’ve reported, local investors are in talks with Starwood to open a luxury W Hotel in the Gulch, which would have 250 rooms.
There are 20 Element hotels worldwide, including in 14 U.S. states and China, the Netherlands, Canada and Germany. Starwood said Element promotes health with design that maximizes the use of natural light, offers healthy-food options, and uses recycled materials throughout the hotel.
Adam covers commercial real estate and manufacturing.